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Explore Our Properties

A Curated Approach to New Development

Explore our latest developments and discover how our unique approach sets us apart.

Consistently Ranked Within The Top 5 Teams For Highest Gross Incoming Commissions To Douglas Elliman over the Last Decade.

From inception through sellout, we bring a fully integrated approach that aligns product, pricing, and buyer psychology with precision. We work closely on floorplan optimization, finish schedules, and positioning to ensure the offering resonates with the exact demographic we are targeting—anticipating how they live, buy, and assign value.

Our strength lies in translating nuance into strategy: timing launches to market conditions, curating a cohesive narrative, and streamlining the buyer journey to drive conviction and velocity. Having repositioned and successfully brought multiple assets to market, we’ve built a repeatable framework that maximizes outcomes for both sponsor and investor—delivering not just exposure, but execution.

We don’t just build—we engineer demand. From the earliest floorplan studies through final sellout, every line, finish, and release strategy is calibrated to a defined buyer profile, not a generic market. We study how capital behaves, where it concentrates, and when it moves—then position accordingly. The result is a tighter narrative, faster velocity, and stronger pricing power. In a market where luxury has fractured into micro-markets, we’re not chasing demand—we’re directing it.

We don’t follow the market—we define the buyer, engineer the demand, and create measurable results.

The Katzen Team
New Development

53 West 53rd Street

A sculptural icon for Manhattan by Jean Nouvel and Thierry Despont.

53 West 53rd Street
60 White Street

6o White Street marries the epitome of high-end design and craftsmanship.

60 White Street
64 East (64 East 1st Street)

at 64 East, stone, metal and glass come together to evoke a monumental, classic quality.

64 East (64 East 1st Street)
Modern 23 (350 West 23rd Street)

Inside, airy natural light fills the flowing spaces, warmed by organic finishes reflecting the world outside.

Modern 23 (350 West 23rd Street)

Douglas Elliman
New Development

One Seventh (One Seventh Avenue)

Located at the crossroads of "vibrant village strip," Carmine Street, and Seventh Avenue.

One Seventh (One Seventh Avenue)
34 Greene Street

Supported by a privileged view into the world of real estate and a proven formula for success.

34 Greene Street
Modern 23 (350 West 23rd Street)

Inside, airy natural light fills the flowing spaces, warmed by organic finishes reflecting the world outside.

Modern 23 (350 West 23rd Street)